So far, 2017 has been one for the books. Last December I finished at community college and for the first time in my life when January rolled around, I didn’t go back to school. Whaaaat?! It was a totally foreign feeling at first, but now the thought of going to school sounds, well, honestly? It sounds horrible. BUT because I wasn’t attending college classes, I had incredible opportunities to travel and learn from industry pros for the past 6 months.
Since I started my business, I have attended 5 different workshops/conferences/summits/whatever you want to call them. And while each one was extremely beneficial in it’s own rite, there is one thing I wish I would’ve heard before attending all of them. And that’s this…
There’s more than one way to skin a cat.
If you are gearing up to head to a business conference, a workshop, a retreat, a summit, or heck even a coffee shop date with a local creative, please here this.
You will learn A LOT. You will see first-hand how other creatives run their businesses. You will get a glimpse into the lifestyle of another entrepreneur. You will hear about their clients, their workflows, their gear, their successes, their failures, what they regret, and what they are proud of. All of this will be extremely (and I mean extremely!!) beneficial for you. But heres the thing…
You are not them. Your business is not theirs. There will be some things you hear that won’t work for your business and that’s OKAY.
The point of a workshop is not to come home and replicate someone else’s brand. The point is to come home with the tools and action steps to build and grow your own unique brand.
While you are there, take it all in. Get the awesome portfolio images and take as many notes as you can. Learn from the host and the other attendees as well. But when you get home, take what you have learned and make it yours. Use it to grow, not replicate.