I won’t lie, I always questioned “Community Over Competition.” I knew what it was supposed to mean, but I didn’t fully understand how it could work. How could people in the exact same industry — literally direct competitors — raise one another up in business? And while I had ideas of what it might look like, it didn’t all fully click until I was in a room with 300 other photographers, feeling inspired, supported, and motivated by my industry peers.
ShowIt United, unlike any other conference, allowed me to shift my view point and realize that when one of us wins, our whole industry wins. Your competition books a wedding? Great, when they get another inquiry for