It seems like everyone in the creative entrepreneur world is always talking about branding: why it matters, how to do it, what it means and so on. There’s a ton of buzz on the topic and for good reason: it matters. A lot.
Seth Godin defines a brand like this: “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”
There’s a lot there, but the bottom line is this: every single thing your business does affects its brand, which affects a buyer’s decision to choose your product. We could talk about branding until we are blue in the face, but today we are just going to run through 6